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In 2018, the travel industry continues to grow and evolve as brands keep trying to stand out and engage increasingly inattentive audiences who have only more products, services, and platforms to choose from. Which is precisely why content marketing is so vital to the field. With the right combination of innovative technology and powerful storytelling, a travel brand has the potential to rise to the top and get seen, heard, and booked.

Take a look at how some of the biggest names in travel are choosing to connect with their target markets – and the kind of success 2018’s top trave

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Intrepid adventures are for travellers with a yearning to get off the beaten track. Whether you're travelling solo, with a group of friends, or are aged 18 or 70, there is an Intrepid adventure to suit your interests and comfort level. Each Intrepid adventure has a physical and cultural grading to help you decide if the trip is right for you. No special skills are required for most adventures, just a sense of adventure and a curiosity about the world. Even on our camping adventures no previous experience is required; our tents are easy to set up, even for first-time campers.

Good things come in small packages, which is why we keep our group sizes down. This means we’re small enough to remain flexible as we thread our way through communities without intimidating the locals. On most of our trips you’ll be part of an intimate group of 12-16 people, though our group sizes are on average 10 people. Our Overland trips are in purpose-built vehicles that can carry up to 24 travellers. Group sizes are displayed on each trip’s overview page on our website.

For the majority of our trips the minimum age is 15. An adult must accompany all children under the age of 18. Our Overland Adventures have a minimum age of 18. Younger children can join us on our Family trips and Short Break Adventures, but check each trip for its minimum age, which is located on the trip’s overview page on the website. Most of our trips don’t have a maximum age limit, but a Self-Assessment Form is required for all passengers 70 years and over